PROJECT

Wag Union is a solution that proposes tracking and studying dogs in shelters, which would provide the data necessary for a better matchmaking process.

The system’s goal is to identify and learn dog behaviors, pair dogs with people looking for specific traits, give dogs a wearable personality bandana, and continue to monitor dog behaviors to refine knowledge of any dog-type.

CONTRIBUTION

  • Define brand identity

  • Expand brand expression and application

TEAM

Reid Evans Brand Strategist
Martha Fierro Lead Visual Designer
argodesign

MEDIUM ARTICLE

Wag Union: Giving Story to Shelter Dogs

Color

Type

Hero Flow

App

Bandanas

Wag Union Certification