PROJECT
Design an app to unify Sam’s Club internal tools. Define and deliver a cohesive Design Language System (DLS) for Sam’s Club to apply to existing and future designs for their internal tools.
CONTRIBUTIONS
Audit and inventory of existing tools
Led moodboards creation and definition of 3 visual directions
Led design explorations to represent each of the directions
Led DLS design, and development
Close collaboration with Sam’s Club design team for DLS alignment and handoff
CLIENT
Sam’s Club
TEAM
argodesign
ROLE
UI/UX, Visual Designer
A unified app to foster a seamless experience empowering Sam’s Club employees while enabling design, definition, and creation of a comprehensive Design Language System for all internal tools.
Discovery Phase:
An audit of ~30 internal tools
Competitive Analysis
In-Club Research and Interviews
We audited Sam’s Club internal tools, and this helped us better understand existing design patterns, styling & interactions, as well as provide insights into how to leverage existing design and inform the Design Language System.
Concept Phase:
Creation of moodboards—defining three visual directions
Design explorations to illustrate & translate visual directions
We defined three visual directions that reflected Sam’s Club brand expression for their internal tools—looking for opportunities to strengthen brand voice and leverage existing design.
A Design Language System that is:
empowering
approachable
reliable
scalable
functional
Design Phase:
Define and refine app design
Design Language System—structured the library, defined styling, components and modules, built out elements, added examples and redlining
